Automotive
Volkswagen Group Singapore
- Client
- Volkswagen Group Singapore
- Category
- Automotive
- Year
- 2021 — Present
Volkswagen Group Singapore, housing Volkswagen, Cupra and Skoda, is easily one of our longest standing clients. Every launch, activation and seasonal push starts with a concept, and we carry it all the way through to assets the team can use wherever the campaign needs to show up.
- End-to-end digital comms
- Marketing campaign conceptualisation
- Creatives for print & showroom point of sale material
- Full-scale production (photo & video shoots)
CUPRA enters Singapore
The CUPRA Born and CUPRA Tavascan marked the Spanish brand's official launch in Singapore. We were on the ground from the day before the unveil, documenting the behind the scenes, all the way through to the public reveal.
ID. Buzz takes Ten Square
The Volkswagen ID. Buzz had its hoohaa moment filling up Ten Square. We captured the entire takeover for the brand's advertising use, turning one of the biggest activations the brand has had here into assets they could run with.
Rex Lee × ID. Buzz
Our favourite of the three was the collaboration with local artist Rex Lee, who reimagined the ID. Buzz through a custom car wrap, translating his signature illustrations onto the vehicle. We produced a hero long form film alongside a three part short form series, capturing the project from concept to execution, bridging art, culture and automotive design for digital audiences.